What we do

2023

So Far this year, our dealership sales promotions have delivered over £30 million in new and used car sales!

Add value

Our sales promotions are built to add value rather than discounting to stop the dealership cannibalising profit.

Low cost

Our lifestyle inventory provides a high perceived reward to the customer but a low entry cost to the dealership business.

How we do it


Dealership SALES promotions

• Our promotions add that extra ‘sizzle’ to the dealership’s marketing and sales campaigns.
• Our USP delivers high perceived value to the customer but a low entry cost for the dealership.
• Today’s buyers are attracted to dealerships that offer added value offers such holidays and hotel breaks when buying cars.
• All our products are mature in both heritage of usage and ability to mange all customer expectations.
• All incentive products in this presentation enjoy an exclusive agreement with us as sole distributor for all UK Automotive sectors.
• ‘Belt & Braces’ applied. Once received by customer, the dealership has no further worry or a need to manage the incentive as they are all self fulfilling with professional registration and booking teams ready to administer the customers journey.
• Commercials applied to fit most budgets on request.

Dealership AFTER-SALES promotions

• Protect Revenue To manage and secure fixed future income streams.
• Add value to Dealership Service plans Members save money with the lowest prices guaranteed.
• Retain Service Plan Members You can offer access to your service plan members as a member benefit.
• Reward & recognize Employees You can offer access your employees as a company benefit.
• Increase Customers You can offer access to your customers as a loyalty product.
• Dealership travel & Hotel savings You can also use it for your company’s hotel accommodation and travel needs.
• Unlimited selection of hotels and resorts Members have access to to over 400,000 hotels and resorts .
• Extra lifestyle benefits Members can save over 60% on Discounts on Car Rental, Discounts on Holiday resorts, tickets for Sports, music and festival events.
• Income boost Revenue rebate from member purchases.

Dealership EV-SALES promotions

Time to electrify your sales and marketing campaigns. Our exclusive offers include.
• Free E-Bikes on every purchase or lease sale
• Free £250 E-Bike Cash vouchers
• Free £100 E-Bike Cash vouchers
• Free E-Bike Hotel
• Free E-Bike holiday breaks
• FREE E-Bike accessories
• White label services Set up with Dealership logo & branding.
• Commercials Rates tailored to each dealership budget and needs.

Inventory

  • project

    7 night resort holidays in Spain and Tenerife

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    1-6 night hotel breaks across all regions in the UK

  • project

    1-6 night hotel breaks across Europe with over 1200 hotels in 23 countries

  • project
    SEE OUR VIDEO
  • project

    EV charge point vouchers

  • project

    e-Bike Vouchers

  • project

    Holiday vouchers

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Car group [rpmotions image]
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Media channels

• Regional TV
The largest local TV network in the UK, to viewers in Birmingham, Bristol, Cardiff, Leeds, Liverpool, Tyne & Wear, Teesside and North Wales.
Reaching more than 2.1m viewers per month | 30 second advertisement 6 x per day per month | Production included

• Regional Press
Reaching over 20 million readers a month with up to 800 words of content with a choice of regional press, backed up with social media

Our Clients

What our clients are saying about us.

Peter Vardy Group logo

“The holidays vouchers have been an excellent addition to our marketing offering, the perceived value of the product is high and both our customers and dealers really like the product. ”

James Williamson, Peter Vardy Group

Drive Motor Retail logo

“Our campaign was a success and drove engagement across our dealerships. It worked particularly well in enhancing all our customer offers. Des and the team were very approachable, always on hand to answer any questions.”

Dev Valand, Drive Vauxhall

Riverside Motor Group logo

“We’ve known Des and his team since 2018 and they always deliver! Back in November 2022, we ran a Winter Sale across all our sites and the Free Stay holiday promotion was an absolute hit with staff and customers alike. Furthermore, Des provided us with extra access to regional TV, press and media support to further guarantee the success of the campaign, helping us generate Used Car sales across all our dealership sites. We will be back for more in 2023.”

Milen Kolev, Group Marketing Manager

Peter Vardy Group logo

“Hi Des,
Just so you are in the loop, we received a welcome thank you from one of our customers who enjoyed your sales promotion holiday offer and I have added his note below.”

Chris Viand E-Marketing Manager Head Office, Drive Motor Retail

"Dear Chris,
Just a brief note to say thank you for all the help with our purchase and to let you know the holiday offer you gave us with the hand over pack was delightful. Our apartment was very comfortable and the attention of the staff on the resort was excellent. Thank you again."

J. Stanway

Peter Vardy Group logo

"Dear Peter Vardy,
I bought a car from you in October 2020 and obtained the Free Holiday offer as a result at my  
I would just like to pass on my thanks to the staff who were unfailingly polite and as helpful as they have been in the past- they would even have changed the weather if they could have (it rained most of the time, but it was so great just to get away). 
I hope that this commercial relationship is still there when the time comes to trade in my current car, and I would unhesitatingly recommend it to other Peter Vardy Customers to take advantage of this Free Stay offer.
Best Regards to All

R. Mclaren

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